Synthesis and Evaluation Essay Example | Topics and Well Written Essays - 500 words

Synthesis and evaluation - Essay ExampleFriedman, therefore, wonders how a business can be said to have responsibilities, yet it is bonny an object. Similarly, Kotler & Zaltman (1971) agree that the objective of marketing a business strategy is to optimize profits. On a contrasting note, however, while Kotler & Zaltman (1971) call back in the promising future of social responsibility in business, Freidman (1970) holds that businessmen who gurgle about social responsibility are puppets of social stratification. The difference in opinion, here is that Friedman does not believe in the future of social responsibility in business and is more objectivist. Kotler & Zaltman in contrast, though a bit objectivist, are more constructionist and still have faith in social responsibility of business. roughly recent articles are connatural in philosophy to seminal works, while others are not. Karnani (2010) is more objectivist on the dot like Friedman, arguing that the idea that businesses c an be socially responsible is a dangerous illusion. He argues that businesses only focus social responsibility in areas that promise massive profits. Carroll & Shabana (2010) on the other move over take on a more constructionist approach by arguing that indeed businesses can soak up in social responsibility for the good of all stakeholders. Without the shareholders, the business would not exist. The latter, essentially, gives meaning to the former, thereby broad social responsibility in business a constructionist approach.Seminal works have a similar methodology as they rely more on qualitative methods to obtain data, specifically library sources. They forever and a day refer to the works of previous authors. Recent articles are different from seminal ones as they incorporate the pulmonary tuberculosis of both qualitative such as library sources and quantitative methods. Although recent scholars also make design of other literature, they also carry out researches and come up w ith statistical data to