The Mass Media Influence On Society - 804 Words

The mass media greatly influence the behavior and thoughts of citizens and policymakers, and has a great impact on policy agenda. The mass media includes television, radio, newspapers, magazines, the Internet, and other means of popular communication. There are two kinds of media; print media, which includes newspapers and magazines, and electronic media, which includes television, radio, and the Internet. There are various positives and negatives of the media and its relation to the public and to policymaking. The media allow for Americans to have access to new information, sometimes at a relatively low price or for free. The mass media provide information for all Americans, regardless of socioeconomic status; the mass media influence all people, not just the elites. This is important because all Americans can gain knowledge about what is occurring in the United States government, as well as around the world. The media can reach all Americans, but can also target specific audiences and demographics. An example of this is when a magazine focuses on a specific topic or area of interest. Because of the Internet and television News channels which report news 24/7, Americans have a constant flow of new information, which they can access at any given time. The media are also utilized by politicians in campaigns to gain the attention of potential voters, as well as to spread their platforms and ideas. 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