Factors Affecting Women Shoppers Essay

Ministry of Women, Family and connection Development 3. 3 2013 Budget Presentation spoken language by Malaysia efflorescence Minister. 3. 4 The Household Use of Internet Survey,2005 by Malaysian Communications and Multimedia Commisions. CHAPTER 1 INTRODUCTION 1. 1Background of the Study The fashion of Internet has grown rapidly everywhere the past grades and it has arrive a common means for delivering and trading information, run and goods. Nowadays, internet is not only a ne bothrking media, but it is also utilize as a means of transaction for consumers at global market.Women contribute the large issue forth of Malaysias population. Major contribution of women to the nation always been recognized. With the increasing enactment of cargoner women in Malaysia contribute further enhance of the buy indicator among women buyers. The existence of telecommunications equipment such as smart phones and tablets ar not constricting time and place for them to be on argument. The roles of a shoppers personal attitudes ease up been widely acknowledged in consumer decision-making and behavioral intentions (Wu, 2003).In particular, attitude serves as the bridge surrounded by consumers characteristics and the consumption that satisfies their needs (Armstrong & antiophthalmic factor Kotler, 2003). Moreover, consumers characteristics, such as personality, as well as demographic and perception on online obtain benefits, have also been found to influence their online shop behavior (Cheung & Lee, 2003). Thus, identifying the relative importance of each determinant of choice towards a habituated action could be a useful step in instinct such behavior occurs.The principal(prenominal) aim of this think over is to investigate acquire intention of women shopper at Universiti Malaysia Pahang (UMP), with a particular emphasis on sagacity and evaluating the factors which directly or indirectly influence their purchasing intentions by step the attitude toward s online obtain. 1. 2Problem Statement Online obtain in Malaysia is a new engineering science breakthrough since it has just begun to assault the Malaysia retailing sector with the online shop services (Haque et al. 2006).In order to increase online obtain in Malaysia, understanding consumer online shopping behavior and factors affecting this behavior when shopping online should be given priority. With the intricacy of c areer women in Malaysia, women shoppers become one of the meaning(a) market segments or two reasons first, this group has money and shopping interest. According to Statistics on Women, Family and Community 2011, shows that tote up of fe antheral utilisationed increased from 2000 until 2010. It shows that women in Malaysia have purchasing power (See Appendix 3. ). Second, this segment of the population has the potential of earning a great income than other segments of the population. It testament be great signifi fecal matterce to find bulge out the facto rs which influence women shoppers intention to shop online if we want to expand group of online buyers and the pot of e-commerce. According to to Statistics on Women, Family and Community 2011, Number of fe manlike enrollment in University is higher(prenominal) than male and the number keep increasing. In 2001, number of male enrollment student in University is 103,747 and female 142,242.In 2010, Number of male enrollment in University is 184,457 and female 278,323 (See Appendix 3. 2). The differences of student become larger each year. The higher of education background can contribute to higher income in the future. Third, growth of online business keeps increasing. Recently, during the 2013 budget presentation by our Prime Minister has stated that the Malaysia Government aware women not only master(prenominal) in a family, but also contribute to the development to the discipline economy. The government allocated 50 million to support womens role.One of them is, she-bop Malays ia Business Online Program (GMBO) introduced to help 50 thousand small entrepreneurs, especially women to increase their online sales. Grants of thousand Ringgit Malaysia through the provision of 50 million Ringgit Malaysia by the Malaysian Communications and Multimedia Commission (MCMC) (See Appendix 3. 3). A mid-2005 subject area by the Malaysian Communication and Multimedia Corporation (MCMC), only 9. 3% of Internet users had purchased products or services through the Internet during the preceding deuce-ace months. Among those who did so, airline tickets were the most popular items (43. %) fol secondaryed by books (15. 6%) and music (6. 8%). Amounts spent on these items were small, however, with 57. 7% of transactions worth less than M$500. Moreover, it is expected Malaysian online sales volition increase every year at a high growth (See Appendix 3. 4). Opportunities of online shopping can be restricted by internal and external constraints on behavior. It is important in expla ining human behavior since an individual who has the intention of accomplishing a true action may be unable to do so because her purlieu prevents the act from being performed.Moreover, there are some barriers which have contributed to the involuntariness of Malaysians to shop online because they afr avail their personal information will be steal or misused by others. Despite the high potential of online shopping in Malaysia, there is still lack of understanding concerning the online shopping and its usurpation on marketing. Consequently a framework is needed to structure the difficult system of effects of these different factors, and develop an in-depth understanding of consumers attitudes toward internet shopping and their intentions to shop online. 1. Objectives of the look into The objectives of this study are 1. To shape women shoppers shopping attitudes towards website design. 2. To put women shoppers shopping attitudes towards reliability of online retailer. 3. To deter mine women shoppers shopping attitudes towards online shopping guest service. 4. To determine women shoppers shopping attitudes towards trust on online retailer. 1. 4Scope of Study Literature Review Factors influencing online shopping intention toward online shopping have been researched and documented in the context of traditionalistic consumer literature.A go off of empirical studies in this area shows that the theories of Reasoned exploit (Ajzen & Fishbein, 1975) and Acceptance Model (Davis, 1989) are among the most popular theories used to explain online shopping behavior. in that respectfore the theoretical framework f this study is based in these theories. Online Shopping Perceived Benefit Perceived benefits are advantageous results derived from attributes. The benefit can be physiological, psychological, sociological, or material in nature.Within the online shopping context, the consumers perceived benefits are the sum of online shopping advantages or satisfactions th at meet their needs or wants. There are many differences between a physical store and its electronic counterpart. Most of the previous online shopping research has focused on identifying the attributes of online stores that promote success (Davis, 1989 Liu & Arnett, 2000). old studies of online shopping have established two categories of benefits intrinsic and extrinsic. Both are important in customers selections to patronize the online stores.Extrinsic benefits include features such as wide selection of products, competitive pricing, easy access to information and low search costs. Intrinsic benefits include features such as design and color. Research Framework The key components of the research framework for consumer attitude towards online shopping can be seen in Figure 1. meshsite Design Online Shopping Reliability node Service Trust Hypotheses A series of testable hypotheses were developed from the proposed research model, as shown below venture 1 There is a signif icant family between web site design and online shopping. Hypothesis 2 There is a significant consanguinity between reliability of online retailer and online shopping. Hypothesis 3 There is a significant relationship between customer service and online shopping. Hypothesis 4 There is a significant relationship between trust on online retailer and online shopping. In general, base on the hypotheses, the research framework will be foc victimisation on quaternion factors as in unfree variables and propensity to shop online will be the dependent variable. . e. for the hypothesis 1, 2, 3 and 4 which are focusing on Web Site Design, Reliability, Customer Service, and Trust, it is hypothesize that there should be a affirmatory relationship that would likely to influence the online shopping. Research Methodology To undertake this project, two eccentric persons of info will be gathered. i. Secondary data This type of data will be used extensively in literature review to provide the fra mework of this study. Textbook, journals and internet shopping reports will be the sources of this desk research. ii. master(a) data This type of data will be the main putz used in evaluating the factors affecting women shoppers online shopping attitude and purchase intention. The work of gaining this input is discussed next. In doing so, the rest of this section organized into four main areas the research design, the target population and the sample size, methods for data collection, and data outline and interpretation. The research design In getting the shoppers data, I choose to employ descriptive research over exploratory or causal research.This type of research is suitable when a study intends to produce accurate rendering of variables relent to the decision being faced, without demonstrating that some relationship exists between variables. This explanation fits well with the objectives of this study. In addition, a enshroud sectional studies is elected over longitudinal studies. The former allow the researchers to assess to a larger number of customers, thus enabling them to produce a more representative data. with this method, data is typically cross tabulated against each other to answer unique(predicate) issues.This kind of data is meaningful to companies that appeal to many segments of the markets such as internet shopping. The target population and the sample size In line with the scope of the project, the population refers to the female employee of Universiti Malaysia Pahang (UMP). To further define the population, this study will only examine the behavior of women shoppers in the age bracket 20 to 55 years old. The sample elements will be chosen using systematic sampling. Within this pool of shoppers, a sample of 200 shoppers will be selected. This sample size is considered appropriate.Roscoe (1975) for instance stated samples sizes larger than 30 and less than 500 samples are the appropriate for most research. Likewise, Sekaran (1994) agr ees that 500 samples are the appropriate upper limit for the sample size. Methods for data collection Since cross sectional study has been chosen for this study, data will be pile up through questioning. Using this method, the respondents will be identified systematically and to aid questioning the shoppers, a set of questionnaire will be designed. The questionnaires will be distributed through online and respondents will be invites through UMP Portal.