Personal application assignment Essay

barrack 1 I am currently employed as the Assistant metropolis Manager/Director of Economic Development with the metropolis of don Rainier, a sm e very(prenominal)(prenominal) municipality located in Prince Georges County, Maryland. Mount Rainier is a historic residential community that b couchs the District of Columbia. Within the last several months, the city has been exploring the woof of redeveloping its line of business district district with the aims of removing blight and increasing touristry. In addition, the city of Mount Rainier has been trying to brand a new identity.As Assistant City Manager/Director of Economic Development, my role is to develop a en spate that testament serve the city in the revitalization its downtown retail and commercial district making it a desirable destination place. Currently, the downtown area lacks a mass of shopping, dining, and entertainment to attract visitors or residents. on with spearheading these efforts, I am also responsible for finding funding to upkeep the city improve the public infrastructure that pass on aid in the revitalization of the downtown area.Evidently, the governings current orientation towards the tourism market is weak. The population has not yet been well oriented in the details of the tourism industry despite the citys pregnant potential in the business. At the moment, Mount Rainier is not an obvious phaeton destination. While the city does have a mix of tourist harvests and activities of affair for visitors, there are currently not enough infrastructures, enterprise motivation, and market advertisements to make a signifi can buoyt part of the tourism market snap notice of such products.Future suppuration in Mount Rainier depart not just create a space for tourist, but will aid the city market its underutilized areas. The target nodes are the local community, developers/investors and the tension is on the tourism market. It is recognized that the current sparing crisis ha s actually cause a decline in out-of-the-country tourism for Americans and more and more Americans are red ink on vacation at locations in their own state or in separate nearby states (Brown, 2008 Julio, 2008). This provides a market opportunity for the organization to take advantage of.Currently, the organization does not have a musket ball customer service rating system that can adequately cake customer satisfaction. Data on customer satisfaction is basically sourced finished word-of-mouth and through survey forms given out independently by various tourism oriented work. Based on the previous topics, salutary marketing and customer service management systems need to be conventional for the organization to take the depression step in realizing its long border goals in the tourism industry.Prompt 2 The value worldly concern and oral communication sequences of the departments valued message competencies is coordinating how the City of Mount Rainier markets itself to busin esses and developers, ensuring the implementation of fiscal packaging for development, attraction and retention. Providing a value through specific product features, service development, pricing, sourcing and making the offer(Kotler and Keller, 2008, p. 21).In separate words, the value creation and delivery process in which has been created, gives the city the capability to understand and set about customer value, allowing the right activities for strategic planning in marketing economic development in the City of Mount Rainier. Specifically, the value stove in the organizations efforts on tourism development begins with the identification of fall upon tourism demands. It proceeds from this point to the customization of accessible resources to meet such determine demands.Finally, the products that denotation the identified demands are marketed and released. In line with this value chain, the core competencies of the organization include a strong expertise in conducting numer ic and qualitative research and managing communications between investor and investment representatives. Strength in formal research is known to be one of the useful components of business decision making (Hanson, 2008). With this core competency, an organization can realistically prognosticate market outcomes and take advantage of identified opportunities.On the other hand, good communications management is also essential in investment dealings management. When an organization is able to maintain excellent communication lines, the risk of miscommunication is reduced, thereby allowing the organization to present and gather information from relevant groups accurately (Giannetto, 2006). check to Kotler and Keller, a clear and thoughtful flush statement provides employees with a overlap sensed of purpose, direction, and opportunity(p. 27).The City of Mount Rainiers value chain is driven by the mission statement which employees the department of economic development so heavily re ly upon. As an organization, the City of Mount Rainier s department of economic developments purpose is the coordination, planning, supervision, and in some cases, the execution of all programs, policies, proposals, and functions related to economic development. MDED also advises the Mayor and citizens on the most effective allocation of public resources devoted to economic development in the City.The vision of the organization is a city that is able to maximize all of its available resources and attract investors in developing all of its potential services. This envisioned city is has a stable, flourishing economy that is well managed by its officials who are authorise with decision-making information based on valid and reliable research. The mission-vision of the organization definitively plots the crease of its strategic planning by setting reasonable short-term and realizable long term goals.On the short-term, the goal based on the mission is to identify key areas of developm ent where the organization can recommend city funding to be utilized with the best possibilities for the greatest returns on investment. On the long-term, this organization intends to follow through with identified areas of development and establish programs that can explore such potentials completely. With the vision as its guiding perspective on what is the ideal, the organization studies how other cities are able to achieve similar goals in the past and determines the extent of applicability of such strategies to the City of Mount Rainier.Prompt 3 Using a classical approach, the City of Mount Rainier incision of Economic Development conducts its marketing research using an in-house research approach. The first step to this approach is drafting a brief by the coach discussing the area selected for the project. In the latter, Mayor and Council is provided with a verbal explanation and description of what is required, together with relevant background documents and samples of pro ducts or demonstration of services to be studied.Then Mayor and Council will hold public hearings to seeking the views of citizens on the proposed project. In addition, to conducting in-house marketing research the City contracts marketing research consultants to aid the city in determining the right development to build a healthy economy and increasing property tax dollars for the city. Thus, identifying and targeting development that that will be a good fit for the municipality. This approach to decision making provides a way of assessing the value of additional information that maybe untracked to staff.Another key aspect to this marketing research approach strategically shows comprehensive demographics, consumer demand and other feasibility studies that will be very costly and time consuming for a very small path to conduct. Socio-cultural factors affect the intended clients since such factors are a part of the tourism experience. Many customers wish to have different cultural experiences and so vicissitude plays an important role. Situational factors, specifically natural phenomenon can greatly affect customers purchasing decisions as well.For example, the occurrence of a natural hazard such as an earthquake or hurricane can make customers start away from the products even after rebuilding for fear of the occurrence restate itself. On the other hand, other situations such as the occurrence of something noteworthy can be a positive factor that can establish customers to purchase tourism products. Prompt 4 The primary coil customer segments that the City of Mount Rainier Department of Economic Development target and provide services to are the community and investors/developers.The difference between the two entities is only what each(prenominal) requires from the City. As a local government, the community defines the development process challenge the undesirable and unacceptable disparities that may affect their quality of living. In other words, the communitys needs are to keep the nature that it is used to while developing sectors to gain greater financial leverage. On the other hand, investors/developers goals are to create, expand, or improve the endeavors of the city and would promote economic vitality.This requires for careen to be effected by the government that would make the environment able for investments. These primary customer segments offer competitive positioning, increased visitation and a yield with significant growth potential. Competitive positioning allows companies to perceive and address their strengths and weaknesses against existing competitors and develop plans based on such analysis (Porter, 1980). The primary product strengths of the City of Mount Rainier are arts, theatre and cultural heritage, tourism, and accommodation.These emphasis areas and key strengths provide a framework to advance the commitments of strategic imperatives and ladder investment throughout the city. The main advantages a nd uniqueness of the City of Mount Rainier, is its geographical location, local market demand and integration with other market clusters. With low-cost real estate and relatively cheaper labor costs in equality to neighboring Washington D. C. , these attributes have been identified as key supremacy factors for economic development. The organization can market these advantages to potential investors in order to get them to appreciate making investments in the city.